Archives of #Google

optimizing your google my business listing

Tips For Optimizing Your ‘Google My Business’ Listing

This article was originally posted on June 14th, 2019, and has been updated with new info. There’s a reason why Google is one of the most powerful search engines in the world: they leave no stone unturned. One feature that helps Google extends its reach is Google My Business. Let’s take a look at what […]
1 month ago
holiday hours

Tip of the Week: How to Set Holiday Hours in Google My Business, Yelp and Bing

One of the most important aspects of managing your business can be ensuring your listings across the Internet are detailed and accurate. During high-traffic periods such as the holidays, relaying up-to-date information to your customers is essential to avoid confusion and, in turn, maintain efficiency throughout the busy season. If you’re wondering how to set […]
2 months ago
content marketing for dispensaries

Where Should You Focus Content Marketing Efforts For Your Dispensary?

Even if you’re just starting to research best digital marketing practices for your dispensary, you’ve probably heard something about content marketing for dispensaries. Content marketing — the use of in-depth articles, videos, and other media to draw in consumers and promote your business — should be an indispensable part of your overall marketing plan. So […]
7 months ago
local SEO audit

Why You Should Do a Local SEO Audit Right Now (and How)

Audit: it’s a scary word that’s often associated with IRS investigation. But an audit (also known as an examination) of the state of your business can sometimes be a necessary thing. When it comes to marketing your dispensary online, a local SEO audit is especially crucial. Let’s take a look at why local SEO matters […]
9 months ago
effect of online reviews

Friend Or Foe? The Effect of Online Reviews On Your Search Ranking

Once upon a time, a dissatisfied customer of your business might have made an angry complaint to the manager or ranted to their friends. Nowadays, though, that same dissatisfied customer can wield the power of internet reviews to air their grievances, making their criticism available for all to read. To make matters even more complicated […]
9 months ago
Reputation management dashboard

How to Fight GMB Spam (and Why You Should)

While the age of the Internet has brought success to many new businesses, it has also created dangers and challenges for business owners. Any business that wants to be successful must learn to master the new environment of digital marketing and overcome the difficulties presented by this terrain. One of the most common features of […]
9 months ago
Google my business post

Why You Should Make a GMB Post Right Now

Google My Business (GMB) posts are an effective way to increase your dispensary’s visibility, establish its online presence, and optimize its website for search engines. And best of all, they’re FREE! Developing your Google My Business profile is an easy and cost-effective way to interact with potential customers. Your profile can provide search users with […]
9 months ago

How to Delete a Google Review: Tips and Best Practices

At some point, someone is going to say something bad about your business. It may be that they received poor service, or it could be that they’re having a bad day and decided to take it out on your staff and then post negative comments on Google Reviews. Is there anything you can do about […]
10 months ago
zmot woman looking at laptop

Zero Moment of Truth for Dispensaries: Is ZMOT Working For You?

Half of marketing is understanding human psychology. When developing a strategy for presenting a brand to the world, you have to determine what distinguishes that brand from others. To this end, researchers at Google developed the concept of the Zero Moment of Truth, referred to as the ZMOT, as a guide to how businesses should […]
10 months ago
Google My Business Spam

Google My Business Spam: What It Is and Why It Matters

We all know what spam is. From our email boxes to robocalls, we’re spammed all day long. But when it comes to Google My Business (GMB), what is it? Instinctively we might think, “how can there be spam on GMB?” Well, leave it to spammers. They’ve found a way. Fortunately, it’s not nearly as bad […]
11 months ago