Archives of #Google

cannabis consumers

Cannabis Consumers: Understanding the Landscape, Tailoring Your Message

Once upon a time, the phrase “cannabis consumers” meant one thing: Stoners. These days, of course, the landscape couldn’t be more different. With adult-use cannabis legal in 16 states and the District of Columbia, medical use in 36, a large majority of Americans now have access to some form of cannabis, and they’re increasingly hyper-focused […]
local dispensary marketing plan

How to Create Location-Specific Marketing Plans for Your Different Dispensaries

What happens when you’re overseeing two—or three, or six—dispensaries, and it’s on you to develop marketing plans for each of them? Many managers in this position find themselves squeezed between two seemingly contradictory mandates: Support the brand identity with a consistent voice and messaging and Optimize each location’s marketing based on specific demographics, needs, and […]
dispensary financing

Money Matters: Potential Funding Sources for Your Canna Business

With the cannabis industry in the midst of what feels like a very prolonged Gold Rush, thousands of would-be entrepreneurs are rushing to launch their brands. If you’re one of them, we salute you! And we’d like to offer some practical tips. In addition to the countless calculations you’ll need to engage in—have I done […]
cannabis programmatic ads

Supercharge Your Marketing: Programmatic Ads Your Dispensary Should be Running

We’ve talked before about enabling our marketing efforts with AI and machine learning, and how using these cutting-edge tools can boost clients’ campaigns with almost unbelievable processing and analytic power. And since introducing AI-enabled digital campaigns into the cannabis space last year, we’ve taken the power of AI one step further: Into the realm of […]
get more sales cannabis menu dispensary website

Get More Sales From Your Dispensary Website

Are you ready to get more sales? If your dispensary website isn’t generating the number of sales that you are expecting, it may be time to think about optimizing your conversion rate.  The fact is that you can capture all of the traffic you want, but if you can’t convert it into dollars, that traffic […]
Improve Local SEO findings

The Latest Findings for Local SEO: How to Optimize for 2021

We write a lot about local SEO here at Foottraffik, and for good reason: it’s one of the most critical factors in getting your business discovered by potential customers. Because dispensaries rely on local traffic, making sure your website is optimized for local SEO is absolutely mission-critical to maintaining and increasing not only your online […]
holiday hours

Tip of the Week: How to Set Holiday Hours in Google My Business, Yelp and Bing

One of the most important aspects of managing your business can be ensuring your listings across the Internet are detailed and accurate. During high-traffic periods such as the holidays, relaying up-to-date information to your customers is essential to avoid confusion and, in turn, maintain efficiency throughout the busy season. If you’re wondering how to set […]
content marketing for dispensaries

Where Should You Focus Content Marketing Efforts For Your Dispensary?

Even if you’re just starting to research best digital marketing practices for your dispensary, you’ve probably heard something about content marketing for dispensaries. Content marketing — the use of in-depth articles, videos, and other media to draw in consumers and promote your business — should be an indispensable part of your overall marketing plan. So […]
local SEO audit

Why You Should Do a Local SEO Audit Right Now (and How)

Audit: it’s a scary word that’s often associated with IRS investigation. But an audit (also known as an examination) of the state of your business can sometimes be a necessary thing. When it comes to marketing your dispensary online, a local SEO audit is especially crucial. Let’s take a look at why local SEO matters […]