Archives of #marijuana marketing

local dispensary marketing plan

How to Create Location-Specific Marketing Plans for Your Different Dispensaries

What happens when you’re overseeing two—or three, or six—dispensaries, and it’s on you to develop marketing plans for each of them? Many managers in this position find themselves squeezed between two seemingly contradictory mandates: Support the brand identity with a consistent voice and messaging and Optimize each location’s marketing based on specific demographics, needs, and […]
digital marketing for cannabis

The Hows—and Whys—of Investing in Digital Marketing for Cannabis

It’s no exaggeration to say that digital advertising is the future: So many of the incredible services we rely on—like email, internet searches, mapping, and others—are free because of digital ads. Already a massive market—valued at $90 billion in 2017 and projected to reach $350 billion by 2026 per marketwatch.com—we believe digital ads are going […]
geoadvertising

Geo-Advertising: What It Is and Why You Need It

Geo-advertising, also known as geofencing and geotargeting, allows advertisers to send personalized messages to people depending on where they are in real-time. With geo-advertising, you can get your display and banner ads right into your customers’ hands. Plus, with our network of cannabis-friendly sites and apps, you can remain compliant while advertising to people on […]
Benefits of SMS Marketing

5 Benefits of SMS Marketing You Should Know About

SMS marketing has become a popular way for businesses and brands to communicate with customers, and for good reason. Consumers are more likely to open text messages before any other kind of marketing communication. Not surprising, considering how much time the average person spends on their phone each day. Research indicates that the average person […]
cannabis trends

Is Your Dispensary Appealing to Seniors?

A new study puts the official stamp on what dispensary operators have known for years: That senior citizens are the fastest-growing demographic of cannabis users. That’s great news, on so many levels, though it may seem to be on the more surprising cannabis trends. It suggests that long-held taboos around cannabis are breaking down—that even […]
Cannabis UX design

Cannabis Brands Designed to Enhance User Experience (UX)

What is User Experience (UX)? User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function. What UX Designers do goes Beyond UI […]
google my business for cannabis dispensaries

How to Add Your Cannabis Dispensary to Google My Business

Over the past 18 years, Google has not only changed the way consumers use the internet but also the way that businesses display themselves online. One area which Google has been pushing the envelope is in regards to location-based searches, which can be huge for a dispensary. Local search and local SEO is becoming one […]