Archives of #marijuana

Cannabis Delivery service

Deliver the Goods: 5 Ways to Grow Your Cannabis Delivery Service

Even before COVID-19 brought many retail operations to a standstill, cannabis delivery service was slated to be one of the next waves set to upend the industry. It’s easy to see why: Not only does offering delivery service open a major opportunity for existing dispensaries but in jurisdictions that permit it, launching a delivery-only dispensary […]
cannabis programmatic ads

Supercharge Your Marketing: Programmatic Ads Your Dispensary Should be Running

We’ve talked before about enabling our marketing efforts with AI and machine learning, and how using these cutting-edge tools can boost clients’ campaigns with almost unbelievable processing and analytic power. And since introducing AI-enabled digital campaigns into the cannabis space last year, we’ve taken the power of AI one step further: Into the realm of […]
cannabis influencers

Cannabis Influencers: Who They Are (and Why You Need Them On Your Side)

For some entrepreneurs, influencer marketing is a contentious topic. Especially for those of us who came of age in the era of top-down media—we’re talking about radio and television ads, billboards, and other traditional advertising platforms—the idea of compensating otherwise ordinary-seeming people to “like” your product is a bit of a head-scratcher. Of course, what […]
Why Marijuana Delivery Service Marketing is Key

Why Marijuana Delivery Service Marketing is Key

The Covid-19 pandemic and the fear that is gripping the nation means that more people are turning to delivery services to get their needs met. From groceries to cannabis, delivery services are having their moment. What does this mean for dispensaries? For starters, if you’re able to offer delivery in your state, it’s time to […]
dispensary drive-thru

Is it Time to Open a Dispensary Drive-Thru?

Forced to adapt to new social distancing protocols by COVID-19 / coronavirus, some cannabis dispensaries are turning to drive-thrus as a solution. Are they a temporary fix or the wave of the future? Cannabis and Coronavirus: 20th-Century Solution to a Modern Problem The drive-thru as we know it dates to 1930 when the Grand National […]
COVID-19 Update Dispensaries Increasingly Seen as Essential Service Providers

COVID-19 Update: Dispensaries Seen as Essential Service Providers

As the global COVID-19 / coronavirus pandemic unfolds in real-time and at lightning speed, official policy is proving to be something of a moving target. But after an unprecedented statewide shelter in place order, California’s two largest population centers—Los Angeles and the Bay Area—have recognized cannabis dispensaries as essential businesses. Elsewhere, New York, Nevada, Pennsylvania, […]
cannabis trends

Is Your Dispensary Appealing to Seniors?

A new study puts the official stamp on what dispensary operators have known for years: That senior citizens are the fastest-growing demographic of cannabis users. That’s great news, on so many levels, though it may seem to be on the more surprising cannabis trends. It suggests that long-held taboos around cannabis are breaking down—that even […]
Where Will Cannabis Be on the Ballot this November

Where Will Cannabis Be on the Ballot this November?

If you thought 2016 was a big year for cannabis, 2020 is shaping up to be equally pivotal. As of late February 2020, a multitude of ballot measures—and, perhaps more indicative of future trends—legislative actions may come into play come November. While it’s far too early to make predictions, we can say this: This election […]
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