Archives of #marketing tips

new dispensary location

Acquired a New Dispensary Location? Here’s What You Need to Do Next

Whether you’ve merged with another dispensary or acquired another company, having a new dispensary location means there’s more work to be done to truly bring them on board. Here’s an uncomfortable truth about mergers and acquisitions (M&A): “According to collated research and a recent Harvard Business Review report, the failure rate for mergers and acquisitions […]
iOS 14 cannabis ad tracking

How Recent Facebook/Apple Changes Will Affect Your Marketing Tracking

When Apple announced the release of iOS 14 in mid-2020, fans of the tech giant were excited to try out a redesigned Home Screen, a smarter and more intuitive Siri, and numerous other features designed to streamline the on-screen experience. And behind the scenes, new privacy tools give users greater control over how their browsing […]
cannabis sms campaigns

Marketing Smarts: Words You Should Never Use in Your Cannabis SMS Campaigns

With high open rates and fast response times—a blistering 90 seconds, on average—SMS (short for “simple message service”) is one of the very best ways to reach your customer base and share important news. Of course, that word—“important”—is key. SMS marketing works best when it’s used to deliver short, meaningful, and actionable bits of information: […]
cannabis dispensary gmail advertising

Essentials of Dispensary Marketing: Leveraging Gmail Advertising

What with the many local restrictions on cannabis-related advertising, it can feel like an uphill slog to market your canna-business. Cannabis dispensary gmail advertising may offer a solution, or at least a partial one. The nation’s most popular email service supports various ads on certain tabs, including video, interactive ads that pop open just like […]
coronavirus marketing

Facing a Business Slump? Prep for the Future.

Often, we’re racing on a hamster wheel trying to just take care of the things that will get us through the day or the next day. When sales are fast, it can hard to keep up with smaller tasks and maintenance. With the coronavirus pandemic and COVID-19 forcing many of us to slow down, it’s […]
holiday hours

Tip of the Week: How to Set Holiday Hours in Google My Business, Yelp and Bing

One of the most important aspects of managing your business can be ensuring your listings across the Internet are detailed and accurate. During high-traffic periods such as the holidays, relaying up-to-date information to your customers is essential to avoid confusion and, in turn, maintain efficiency throughout the busy season. If you’re wondering how to set […]