Archives of #Marketing

cannabis social media platforms for dispensary

Social Media Trends in 2021: Which Platforms Should Your Dispensary Be On?

When we first began our journey in dispensary marketing here at Foottraffik, cannabis social media was still relatively young. Many marketers didn’t grasp how game-changing this vital new medium would become, allowing brands to speak more directly to consumers than ever before. Or that it would spawn an entire new industry: The influencer economy. Where […]
marijuana digital marketing

Marijuana Digital Marketing: 3 Tools To Get Your Dispensary Noticed

When it comes to marijuana digital marketing, there’s a wide range of tools and approaches we lean on here at Foottraffik. What’s more, some of them—like producing YouTube videos or launching dispensary mailer campaigns—aren’t even digital! But especially for those new to the digital marketing game, having such a powerful array of tools at your […]
new dispensary location

Acquired a New Dispensary Location? Here’s What You Need to Do Next

Whether you’ve merged with another dispensary or acquired another company, having a new dispensary location means there’s more work to be done to truly bring them on board. Here’s an uncomfortable truth about mergers and acquisitions (M&A): “According to collated research and a recent Harvard Business Review report, the failure rate for mergers and acquisitions […]
cannabis sms campaigns

Marketing Smarts: Words You Should Never Use in Your Cannabis SMS Campaigns

With high open rates and fast response times—a blistering 90 seconds, on average—SMS (short for “simple message service”) is one of the very best ways to reach your customer base and share important news. Of course, that word—“important”—is key. SMS marketing works best when it’s used to deliver short, meaningful, and actionable bits of information: […]
how to market cbd oil thinking

Get Seen: How to Market CBD Oil

The CBD market shows no signs of stopping. The global CBD market is expected to hit a whopping $3.5 billion USD in 2021 with a projected 20% year-over-year growth for the better part of the next decade. Quick market expansion and a rosy outlook have led to many new entrants and a more competitive CBD […]
cannabis influencers

Cannabis Influencers: Who They Are (and Why You Need Them On Your Side)

For some entrepreneurs, influencer marketing is a contentious topic. Especially for those of us who came of age in the era of top-down media—we’re talking about radio and television ads, billboards, and other traditional advertising platforms—the idea of compensating otherwise ordinary-seeming people to “like” your product is a bit of a head-scratcher. Of course, what […]
transparency in dispensary marketing_ft

The Value of Transparency in Dispensary Marketing

Operating a dispensary is hard work. In addition to writing a business plan, bootstrapping your delivery service, and navigating the challenges of a global pandemic, there’s the question of how to enact effective digital marketing. And while everyone agrees that it’s a must—by the end of this year, roughly half of all marketing will take […]