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cannabis programmatic ads

Supercharge Your Marketing: Programmatic Ads Your Dispensary Should be Running

We’ve talked before about enabling our marketing efforts with AI and machine learning, and how using these cutting-edge tools can boost clients’ campaigns with almost unbelievable processing and analytic power. And since introducing AI-enabled digital campaigns into the cannabis space last year, we’ve taken the power of AI one step further: Into the realm of […]
dispensary marketing

Start These Digital Marketing Services Before Opening Your Doors

Planning on opening a dispensary soon? Don’t hesitate to make the most of digital marketing tools and services before you launch! Waiting to get your digital marketing services going could lead to you playing catchup once your doors are actually open. After all, proper preparation prevents poor performance! Starting early will not only help you […]
dispensary website design

5 Things Your Dispensary Website Must Have

So you’ve been lucky enough to secure a permit for a dispensary. You’ve gone through the process of finding a space, establishing a supply chain, and figuring out your business model. Maybe you’ve even already opened your doors! Because so many consumers spend so much of their time online, though, it’s important that you pay […]
On-Page Optimization for Cannabis Dispensaries

8 On-Page SEO Techniques to Increase Cannabis Dispensary Local Rankings

If you’re looking to attract new customers to your business’ website, then learning about on-page optimization for cannabis dispensaries should be on your to-do list. Cannabis dispensaries can significantly benefit from investing time and resources into optimizing their website with on-page SEO. We’re going to break down the factors that are essential in optimizing your […]
cannabis dispensary local NAP

How NAP Listings Can Enhance Your Cannabis Dispensary Local SEO

The world of the internet presents two primary initiatives to capitalize on SEO. You have your general SEO with a goal of reaching everyone everywhere at all times. Then, you have your local SEO with a particular focus on optimizing your strategy to attract people to your specific community and location. For a dispensary in any given city, you must have an […]
how to optimize mobile for local cannabis dispensaries

8 Mobile Optimization Factors for Cannabis Dispensary Local SEO

Google has confirmed that approximately 1 in 5 searches has local intent, so learning how to optimize mobile for local cannabis dispensaries is more important than ever. Cannabis dispensaries who choose to ignore local search optimization (SEO) are missing out on new customers and the resulting revenue. With searches on mobile devices trumping those on desktops, having […]
How to Optimize Anchor Texts for Cannabis Dispensaries

Anchor Text Optimization for Cannabis Dispensary Local SEO

Anchor text is the visible, clickable words in a piece of content used to link to another site. Learning how to optimize anchor texts for cannabis dispensaries is just one aspect of a well-rounded search engine optimization strategy. When using anchor text, you can choose from several different formats: Exact Match This is when the […]
how to optimize images for local cannabis dispensaries

5 Steps to Image Optimization for Cannabis Dispensary Local SEO

Images are slowly becoming more and more vital in all aspects of a digital marketing campaign. From the local SEO standpoint, using images on your site correctly can result in greater foot traffic and increased sales for your dispensary. That means that learning how to optimize images for local cannabis dispensaries should be a priority for anyone […]
how to write meta descriptions for cannabis dispensaries

How to Write Meta Descriptions for Cannabis Dispensary Local SEO

The meta description is what search engines display as the “snippet” of your site in the organic search results, right below the blue “clickable text” (your page title) in the SERPs. The meta description length should be around 135-200 characters. Cannabis dispensary meta descriptions are crucial for SEO, meaning that learning how to write meta descriptions for […]