The delivery landscape has changed. With more people feeling comfortable ordering cannabis online and states relaxing delivery rules, in-home cannabis delivery is becoming more common. If you want to actively target individuals within your delivery zones and convert them into customers, you need to get your advertising strategy into high gear!
With programmatic advertising such as display ads, you can easily reach people interested in cannabis on their favorite websites and apps. Learn how leverage this technology to reach more potential customers.
Retargeting customers that have failed to check out can help you increase your revenue. Plus, by addressing common pain points that lead to dispensary shopping cart abandonment, you can also minimize the amount of abandoned carts your dispensary has to deal with.
Authentic influencers can help provide your dispensary brand with credibility and trust, all by being themselves and sharing why they like your shop. If you want to take advantage of the instant credibility and cache that an influencer campaign can provide your brand, tune in to learn how to successfully launch your own.
We know that digital advertising can be confusing. Don’t let the different terminology stop you from investing in some of the most profitable advertising channels! Decode them with us and get ready to watch your revenue soar.
The Direct Marketing Association reports that 79% of Americans will act on direct mail immediately, while only 45% will act on emails. That means you have a better chance of converting a reader into a customer with a skillfully created cannabis direct mail advertising campaign than an email campaign.
Think of a retargeted ad as a reminder. When a potential customer sees a retargeted ad, they’re reminded that they’re interested in your products and it keeps you top of mind.
Have you had posts flagged or your account shut down? Too many dispensaries have seen all of their hard work erased because Instagram says they crossed the line. Don’t let this happen to you!