Don’t be surprised when the iOS 14 update impacts the effectiveness of your cannabis ads! Here’s what you need to know about its effects on cross-channel tracking.
The delivery landscape has changed. With more people feeling comfortable ordering cannabis online and states relaxing delivery rules, in-home cannabis delivery is becoming more common. If you want to actively target individuals within your delivery zones and convert them into customers, you need to get your advertising strategy into high gear!
With programmatic advertising such as display ads, you can easily reach people interested in cannabis on their favorite websites and apps. Learn how leverage this technology to reach more potential customers.
Set your sights on travelers and take advantage of the popularity of cannabis tourism in your area. With targeted ads, you can focus on specific user segments based on location, behavioral data, and more. These ads are more effective than regular display ads—and more likely to score you sales.
Think of a retargeted ad as a reminder. When a potential customer sees a retargeted ad, they’re reminded that they’re interested in your products and it keeps you top of mind.