With programmatic advertising such as display ads, you can easily reach people interested in cannabis on their favorite websites and apps. Learn how leverage this technology to reach more potential customers.
Retargeting customers that have failed to check out can help you increase your revenue. Plus, by addressing common pain points that lead to dispensary shopping cart abandonment, you can also minimize the amount of abandoned carts your dispensary has to deal with.
Set your sights on travelers and take advantage of the popularity of cannabis tourism in your area. With targeted ads, you can focus on specific user segments based on location, behavioral data, and more. These ads are more effective than regular display ads—and more likely to score you sales.
Authentic influencers can help provide your dispensary brand with credibility and trust, all by being themselves and sharing why they like your shop. If you want to take advantage of the instant credibility and cache that an influencer campaign can provide your brand, tune in to learn how to successfully launch your own.
Cannabis QR codes are a great tool for dispensaries to share product information, boost their loyalty enrollment, and more. Learn different ways you can use cannabis QR codes to connect with your customers in-store and in their mailbox.
Deals encourage customers to buy more from you. If you want to keep your loyal customers coming back time and time again, give them something worth stopping by for!
Cannabis virtual events can be fun and engaging. Plus, they’re a great way to connect with your customers. If you’re hitting a wall when it comes to brainstorming how to tackle 420 this year, don’t worry! We have some great ideas for you to steal and make your own.
Thanks to their algorithms, social media posts with more engagement are more likely to get seen in your followers’ feeds. If you want to make the most of your social media channels, then follow our Instagram marketing tips to get those valuable likes and spark conversation.
Choosing a dispensary business location can be confusing. Make sure the places you’re looking at have these 10 things before signing a lease.
Consumers have more options than ever before. If you want to convert them into loyal customers, you need to offer them a customer experience they won’t find elsewhere.
What your competitors are doing can impact your bottom line. Don’t get outsold! Use our cannabis market research tips to learn their secrets and get ahead.
We know that digital advertising can be confusing. Don’t let the different terminology stop you from investing in some of the most profitable advertising channels! Decode them with us and get ready to watch your revenue soar.
88% of searches for local businesses on a smartphone either call or visit the business within 24 hours. If you don’t show up in those searches, you’re losing sales!
A bad website can turn customers off and drive them to your competition. Too many dispensaries still think that cannabis sells itself and they fail to invest in a quality website and digital advertising.
When you don’t measure your progress, you’re less likely to hit your goals. Knowing where your dispensary stands when it comes to SEO can help you get more people to your website and your menu.
Choosing the right dispensary menu can have a huge impact on your sales and your ability to track the effectiveness of your advertising efforts. With so much on the line, it’s crucial that you consider all the options and compare and contrast them to uncover which will help you meet your goals.
The Direct Marketing Association reports that 79% of Americans will act on direct mail immediately, while only 45% will act on emails. That means you have a better chance of converting a reader into a customer with a skillfully created cannabis direct mail advertising campaign than an email campaign.
WordPress users produce about 70 million new posts and 77 million new comments each month. That’s a lot of content. Unfortunately, that doesn’t mean that those posts are being read.
Setting up a profile on sites like Leafly and Weedmaps can put your dispensary in front of more customers. But where else should you list your shop for maximum visibility?
Website optimization not only makes your page more user friendly, when done right, it also helps it rank higher on Google. With better ranking websites scoring more clicks (and sales), it vital that your site is fully optimized to get the maximum results.
If you want to show up when potential customers are searching for a dispensary, then you need to implement a robust SEO strategy that includes cannabis link building.
Google search remains the most popular way to find nearby dispensaries. These “dispensary near me” searches almost always lead to store visits.
82% of customers check reviews for local businesses [BrightLocal]. If your dispensary doesn’t stack up—if people are saying negative things about you or if they just aren’t leaving reviews at all—they’ll head straight to the competition.
Google Ads is not just text ads at the top of a search page. Uncover the different ways you can use Google Ads to reach your target audience and learn how to make the most of each method to drive more sales.