How to Open a Dispensary
Thursday, February 20th at 10:00 am PST, 1:00 pm EST
There's a lot to think about when it comes to opening a dispensary.
Sure, you need a great location and a license—but you also need to consider compliance, tech tools, staffing, digital marketing, and more.
Join us as we talk with Gary Cohen, CEO of Cova, about what it takes to make your vision a reality.
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What You'll Learn
> What to keep in mind when applying for a license
> The different components you need to cover in your business plan
> The value of digital marketing towards making your dispensary a success
Gary Cohen is the CEO of Cova Software, the fastest growing technology brand in the cannabis industry. Cohen’s focus has been driving the company’s overall strategy, including its go-to-market plans, vision, and strategic development. Since joining the cannabis industry in 2016 and launching Cova commercially in 4q17, Cohen has led Cova to dominate the enterprise sector for dispensary Point of Sale, while forging client relationships with hundreds of single store retailers across North America. Today, Cohen leads seminars and delivers speeches on topics including compliance, retail technology, sophisticated business operations, cannabis banking laws and more at some of the industry’s largest conferences and events, including the NCIA Seed to Sale Show and MJBizCon.
An entrepreneur and innovator, Guillermo Bravo is the founder of Foottraffik, one of the most successful dispensary and cannabis business-focused digital marketing agencies in North America. With 15 years of marketing experience working in both startup and agency environments, Bravo has a passion for spearheading initiatives that build brands, expand lead generation, and drive sales. With Foottraffik, Bravo aims to help dispensaries make cannabis more accessible through the use of digital marketing tools like SEO, SMS, PPC, and Geo-Ads.