With Foottraffik’s machine learning software, you can create Google Ads campaigns that take into account current trends, weather patterns, and the latest news. Benefit from AI’s ability to compile and analyze data quickly and efficiently and discover how machine learning can support your sales goals and help you grow your revenue.
AI makes creating and running more effective ads easier. Footraffik AI, Machine Learning for Google Ads, improves our clients’ bidding and campaign strategies by compiling and introducing dynamic data sets into the process.
Aligning your advertising with your goals is crucial for increasing your revenue. By implementing tested strategies that maximize your return on ad spend, you can improve your e-commerce sales while optimizing your budget.
If you aren’t using all of the features of dispensary mobile ads, then you’re leaving sales on the table. By targeting specific locations to show your ads to potential customers, you can increase the likelihood that they’ll engage with your menu or stop by your shop.
Imagine the power of showing ads to people who are physically close to your shop — or close to your competition. With Footraffik’s mobile ads, you can get your message right in front of customers.
Is your marketing working for you? If you aren’t measuring your return on ad spend (ROAS), you probably don’t have a clear picture of whether your marketing is effective or not.
Think of a retargeted ad as a reminder. When a potential customer sees a retargeted ad, they’re reminded that they’re interested in your products and it keeps you top of mind.
If you haven’t combined digital marketing and revenue attribution with your I Heart Jane menu, you’re missing out on valuable insights that can help you allocate your marketing budget more wisely and score more sales.
SEO has a lot of different components that help make it one of the most effective dispensary digital marketing tools. Those same components, though, can make it hard to understand and measure.
You’ve seen mobile ads. They’re those display ads that show up when you browse a mobile website or play a game on an app. Imagine taking advantage of that valuable real estate to promote your dispensary.
Finding compliant marketing channels can be confusing and frustrating. With federal and state regulations to contend with, dispensaries must be creative to get their message out.
With this unique position comes extra regulations and a slew of fines and penalties that can bankrupt even the most successful MSOs. Lack of compliance can even lead to having your license revoked—don’t let this happen to you!
Have you had posts flagged or your account shut down? Too many dispensaries have seen all of their hard work erased because Instagram says they crossed the line. Don’t let this happen to you!
If you haven’t combined digital marketing and revenue attribution with your dutchie menu, you’re missing out on valuable insights that can help you get more sales.
Let us help you! According to the Pew Research Center, text messaging is the most frequently used smartphone feature—which means that your customers are using it and you should be too.
As experts in the field, we want to share our knowledge so you can implement the best strategies for your dispensaries. Join us for our latest webinar and ask Guillermo Bravo, CEO and Founder of Foottraffik, anything you want about digital marketing!
There’s never been a better time to get started with digital marketing. With more people and services moving online, implementing a strategy that drives customers right to your website is key for riding out the wave of the current recession.
Just posting without a plan? Creating pages with no strategy? SEO is crucial for driving traffic to your website, but when dealing with multiple locations, you need to create strategies for boosting each one.
Your marketing plan should show how you’re going to reach your goals. At the same time, your marketing plan needs to be a living document that you can update with new information and improve upon.
That’s the question we get the most from MSOs. Why? Because it’s not as clear cut as it seems. You can’t compare an urban dispensary with a suburban dispensary—they just aren’t the same.
Revenue attribution is par for the course in most industries—except cannabis. Understanding where your revenue comes from is pivotal for allocating your marketing budget, yet cannabis e-commerce platforms don’t always make this clear, and some don’t even give you the option to review your data.
93% of all online activities begin with a simple search, and most of those happen on Google. To show up, you need to ensure that your site showcases all of the things the search giant is looking for.
Not sure about how to advertise your Canadian dispensary? Worried about having your ads taken down or getting a hefty fine from Health Canada?
Leveraging Weedmaps for the first 90 days of launching your marijuana delivery service makes sense, but if you aren’t building out your phase 2 launch strategy then this webinar is for you!