Thinking up new content ideas can get hard fast. With so much info out there, it can easily feel like every topic has already been covered. However, it’s crucial that you continue to add to your cannabis blog and build your knowledge database for your customers—and for your Google ranking. One way to knock out two birds with one stone is to blog about the cannabis brands that you carry.
Why You Should Blog About Your Cannabis Brands
Capture Organic Traffic from People Looking for that Brand
Have you ever really wanted to try a particular brand?
What did you do?
Chances are you typed it into Google to see where you could find the nearest place that sold it. Cannabis consumers do this too, and if you want to capture that traffic, then you need to talk about the products you carry.
Because doing so can help you rank for those branded keywords, which means Google will display your dispensary as a search result.
There are two types of content you can create to do this: brand pages and vendor spotlight blog posts.
With brand pages, you can create a directory of the brands you carry. The main page might have an assortment of logos and the names of the brands you stock. That page can then lead to individual pages for each of the brands that you stock.
This is good for organizing your brand pages and creating a repository of information about the various products you carry.
Similarly, you can highlight particular products and brands in simple blog posts. These can be used in your newsletters, and you can always link to them from other posts.
Educate Your Customers About Your Products
Why should I pay more for live resin carts when CO2 carts are cheaper?
Your budtenders have probably been asked a similar question. With a glut of products out there, it can be easy to focus on the price point and not the value or quality of the product.
But if your customers understand the process of creating the products—if they learn about how live resin carts have more in-tact terpenes and flavor—they have a better way of understanding your product offerings.
Talking about how your vendors create their products can help fill that information gap so that your customers truly understand the value of the different brands you carry.
Share Deals, Insights & Vendor Days
People love to know what sets a brand apart and why they should buy it. If you carry an all-natural flower that’s grown outside, for example, your customers want to know!
Creating a blog post that highlights the brand and its growing practices helps educate your customers about the value of your products. It helps them discern between all the different items that you carry, and it can help them make sense of pricing. Of course, that all-natural flower is more expensive—there’s a ton of hard work that goes into growing it. If you don’t share that with your customers, they may balk at the price. However, when you fill them in on the brand promise of that vendor, on their sustainable growing practices, for example, you’ll find that more people are willing to pay to purchase those products that align with their values.
Your vendor pages or blog posts are also a great place to mention recurring deals or any upcoming vendor days. For example, before a brand delegate comes out for your event, you can create a blog post about the brand and share the event details and any special offers. Afterward, you can create a recap post that highlights some of the cool things they shared or even a video from the event.
How to Write About Your Vendors
Whether you choose to create a brand page or go the blog route, the most important thing is to get writing!
So what should you cover?
First, take a look at the vendor’s website. You’ll want to highlight anything that sets them apart. This could be cultivation practices, their mission statement, or even just who owns the brand.
Once you have a general idea of what you want to mention, it’s time to create a quick outline so that you can hit the ground running when it comes time to flesh it out.
Your outline should cover your main points, like who the brand is, where they’re located, which of their products you carry, any associated deals, and how to purchase the products.
Once done, make sure you have a solid block of time to write. Curb distractions and get into the writing zone!
Next, have someone edit the piece for you. If you don’t have someone on your team who can edit your writing, come back to it later with fresh eyes. You can also use a tool like Grammarly to help you spot errors, but beware! Editing tools aren’t people—they can make faulty recommendations so read everything before accepting any changes.
Next, add any links, like those to your menu or deals page. Remember, the whole goal of this is to make it easy for people to buy from you!
Once your post or page is ready, upload it to your website. Add relevant photos and alt text, and make sure all of your links are working. Create and add a compelling title that includes your keyword (the brand name or product your post is about). Check that your post is laid out in a way that is easy to read, and then push it live!
Writing doesn’t come easy to everyone, and that’s OK. If you want a done-for-you content solution, Foottraffik has the answer. We maintain a team of US and Canadian writers to help our clients build out their content. We’ll handle your blog or page creation from ideation to publication! Contact us to learn more.