If there’s one truth about dispensary marketing and selling cannabis, it’s this: No matter what anyone told you, it’s not the same as selling soap (or beer, or cars, or anything else).
Cannabis is an unbelievably exciting industry to be a part of, offering an astonishing growth potential offset by equally weighty challenges and pitfalls. But with all due respect to the salespeople and marketers who claim they can sell “anything to anyone,” cannabis is a different ballpark—and it demands skill, intuition, and expertise.
That’s where we can help. Because Foottraffik does one thing and one thing only—helping dispensary operators maximize their potential and reach the right audience—we’re a cannabis marketing agency like no other.
With an impressive body of institutional knowledge behind us, we’re the agency you need to help you rise to the top of an increasingly crowded field. Here are a few of the reasons why.
Why You Need a Cannabis-Specific Marketing Agency: Regulations
Because of the cannabis plant’s complicated legal status, the regulations around selling and marketing it are a confusing patchwork of state, local, and municipal laws. Knowing the ins and outs of those laws is absolutely vital to running a successful business and avoiding costly fines.
As cannabis-specific advertising experts, we strive to make sure our clients are in compliance. From the rules governing the signs in your window to the specific language permitted in your digital ads, we’ve done the homework to make us the experts in cannabis dispensary marketing. Whether it’s Google Ads, display ads, or website design, we can get you set up quickly and compliantly.
Why You Need a Cannabis-Specific Marketing Agency: Audience
As the growing sales numbers for cannabis show, the market for cannabis is both deep and broad. But that doesn’t mean cannabis sells itself (especially when the fastest-growing demographic may not be who you think it is).
We spend our days studying cannabis consumers and the best ways to connect with them. From employing cutting-edge technologies to catch consumers on the move to employing the old-fashioned art of crafting persuasive, appealing content, connecting dispensaries with untapped audiences is what we do.
Why You Need a Cannabis-Specific Marketing Agency: Best Practices
We believe that sharing the tips and best practices we’ve learned from our years in the trenches strengthens both our clients and the industry as a whole. That’s why we devote a good deal of ink to talking about the issues inherent in the running of a cannabis dispensary or a multi-state chain.
From simple reminders about the best way for budtenders to engage customers to deeper dives into the nitty-gritty of optimizing your website and staying current on marketing laws, we’re big believers in putting the power in your hands. We also always implement best practices ourselves—like when we do SEO for our clients.
Why You Need a Cannabis-Specific Marketing Agency: Institutional Knowledge
At the end of the day, any company is only as good as the people behind it. Harnessing the combined experience of decades in the cannabis industry, Footraffik’s institutional knowledge is a force to be reckoned with. From crafting a digital strategy to copy to out-of-the-box marketing approaches, we can help you push the boundaries and excel.