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Chances are that you are, to some degree, aware of social media, but are you utilizing it in the best way possible for your dispensary? Facebook, Instagram, Pinterest, Reddit, the list goes on as does the benefits and value of using social media as a powerful marketing tool. So, let’s dive in and learn at least 3 new ways you can use social media marketing for your business.
Social media in itself is considered to be any platform consisting mainly of user-generated content, whether it be a conversation, commentary, or multimedia. From a marketing perspective, social media is an opportunity for businesses like yours to engage with consumers directly and create content and ads that compel people to interact with your brand. Whether your goal is to gain attention, sales, or traffic – Social media marketing is an incredible tool!
There are 1.65 billion active mobile social accounts globally and there are 1 million new active mobile social users added every day (We Are Social). That’s the value in a nutshell – Your target demographic is most likely on one or multiple social networks. If your brand isn’t there interacting, you’re missing out on a multitude of opportunities. Aside from that, the data you are able to collect using today’s social media sites is astounding. What once was expensive and time-intensive is now available at our fingertips.
For example, you are able to pull demographic information about the age, gender, and interests of your followers on Facebook. If you posted a video, they’ll give you information on who watched 10% of it, 50% of it, and who watched it to the end while giving you the demographic profiles on each.
By including social media marketing in your dispensary strategy, you are able to reach new customers, build a relationship with them online, gather data from the followers you are attracting, all the while gaining attention, traffic, and ultimately even sales.
Of course, social media marketing is not simply about existing online, it’s about engaging online in an authentic, strategic way. So, let’s take a look at what we believe to be the best practices you should consider when building out your marketing plan.
This guide will cover the most significant topics to help you optimize your dispensary website for digital success. Learn the fundamental components of Search Engine Optimization (SEO), and how to implement each practice in your SEO campaign.
There is a multitude of social media channels that you can include in your marketing plan, but which ones are right for you? It’s not best practice to be on all channels if you can’t or don’t intend to manage all the platforms to your best ability. Put your best foot forward and be conscious of what you can handle and which one will give you the biggest impact with the resources you have.
59% of users who ‘like’ a brand’s Facebook page do so because they have purchased or used the product or service while 45% ‘like’ a page for insider promotions and deals (eMarketer). Facebook, since its inception, has been an influential social media website that has grown year over year. You have the ability to create a business page complete with information about your dispensary, your hours, and can even choose a CTA (call-to-action) for your header section.
Top 3 Tips for Facebook:
In 2014, the user engagement rate of Instagram was 15x higher than of Facebook and 25x higher than that of Twitter. Why? It is a platform that focuses solely on images and more recently, videos shorter than 60 seconds. Instagram allows brands to build a clear identity online with multimedia content. If you have a beautiful dispensary or an array of products, what better way to showcase it with beautiful photography and imagery to give more context to your audience. Just make sure to balance these with some other media you’re confident your audience would love.
Top 3 Tips for Instagram:
Twitter’s platform is great for connecting people and brands by posting and retweeting posts of common values and interests. While it’s very text-centric, don’t be afraid to use images as they are highly engaging on the platform and a great way to stand out.
Top 3 Tips for Twitter:
Boasting 7+ million impressions a day, the Massroots platform is highly relevant to the cannabis consumer demographic. While their business profiles are still in Beta (get access here), Massroots is a fantastic platform to reach a highly relevant user base.
Top 3 Tips for Massroots:
Youtube is the 2nd largest search engine online. As a cannabis business, you are limited in advertising, but nothing is stopping you from generating organic traffic but your SEO and your VSEO. First of all, video is the most engaging multimedia online. Second of all, using a video platform like YouTube to share these videos is a great way to attract new customers.
Top 3 Tips for YouTube:
More than 5 million “article pins” are made per day. Pinterest, another highly engaging image-centric network, is a great platform to use for your dispensary should you have great content or products to offer on your website.
Top 3 Tips for Pinterest:
Reddit is not a platform for you to blare your message or shout about your new products from the rooftop; it’s a discussion network. It goes by the slogan, “the front page of the internet”. It empowers users to curate and share the best content on the web in small communities known as subreddits.
Top 3 Tips for Reddit:
Blogging is powerful in a variety of ways. It provides value to your customers, it’s rich in SEO value, and it’s a great way to interact with your followers. So, how does social media play into blogging? Analyze your posts across your social channels. Which were most engaging? Which had the most shares? Write a blog post on that piece of content! You already know it’s engaging so let’s take it one step further.
You made it to the finish line! What are three things you’ve learned?Well, the learning doesn’t stop there. Now it’s time to implement, and we have one more lesson to instill in you regarding social media. Social media is not only about engaging online; it’s about bringing your customers and followers offline and into your shop. Regardless of which channels you choose to use, run promotions and encourage followers to visit you in-person. Making this connection is imperative to growing your brand and further building the relationship with your community!