Unlike print, radio, and television, Digital marketing allows businesses and marketers to see data in real time, and measure ROI for any digital marketing channels. For example, you can see how many people are viewing your website using Google Analytics, and see live reports and notifications on how users are engaging with your social media profiles on Facebook, Twitter, Instagram, LinkedIn, and more. This data-driven approach allows you to prioritize your digital marketing efforts, and generate optimal ROI for any budget. One more key point is digital marketing is inexpensive to start. Any business can shoot a low budget video, utilize pay per click advertising on Facebook to its target customer demographics, and make changes on the fly. This isn’t possible with traditional media channels. Setting up a production to shoot a commercial for television is expensive, and the viewer base is too broad.
Digital marketing, also called Internet advertising (“Internet marketing”) is an umbrella term for all online marketing efforts. Businesses leverage the Internet and all its digital channels to connect with their current or prospective customers.
Creation and sharing of content to stimulate interested in a brand using blogs, images, videos, and other media.
Utilizing banner advertisements, rich media, images, audio, and video to communicate an advertising message.
Utilizing the email communication method to build loyalty, trust, and brand awareness.
Leveraging social media profiles of industry leaders to building relationships with your target audience. Influencers can share your content through their websites, blogs, and social media networks.
Targeting a nearby community to drive new foot traffic to the retail store. All messaging is directed to the local market, rather than mass market.
Mobile marketing is a multi-faceted channel on which brands can engage with customers on their tablets, smartphones and other mobile devices.
The process of influencing people through online publications, rather than buying product placement of brand content.
The method of using an advertising network to direct traffic to a website on a cost per click (CPC) basis.
The means of improving your brand’s good standing reputation online by monitoring and responding to reviews, tagged photos, blog posts, and social media interactions.
The process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into your site.
The process of gaining traffic, increasing brand awareness and attracting new customers through social media sites.
A permission based technique to spread a promotional message through SMS, iMessage, or other chat platforms.
Increase your brand presence online through video marketing for you cannabis dispensary with this tell-all guide!
Voice Search has now achieved widespread mainstream adoption. In fact, many consider 2017 as the breakout year for Voice Search.
Word-of-mouth marketing (WOMM) is one of the oldest and most reliable forms of marketing.
What are the benefits of digital marketing?
Let’s take an in-depth look at each digital marketing channel.
Given the unique position of the cannabis industry, we’re only cover the digital marketing channels that are permitted to use by ancillary businesses, brands, dispensary owners, mobile applications, producers, processors, and websites. There is a legal gray area when marketing cannabis companies, and you should regularly reference the laws within your state before starting any campaign.