what is cannabis digital marketing

What is digital marketing?

Digital marketing, also called Internet advertising (“Internet marketing”) is an umbrella term for all online marketing efforts. Businesses leverage the Internet and all its digital channels to connect with their current or prospective customers. Digital marketing channels include:

  1. Affiliate marketing: performance-based advertising where you receive a commission for promoting a product or service. Market a product, and earn a percentage of each sale.
  2. Content marketing: creation and sharing of content to stimulate interested in a brand using blogs, images, videos, and other media.
  3. Display advertising: utilizing banner advertisements, rich media, images, audio, and video to communicate an advertising message.
  4. E-commerce marketing: a data-driven process of improving product sales by raising the awareness of an online store.
  5. Email marketing: utilizing the email communication method to build loyalty, trust, and brand awareness.
  6. Influencer marketing: leveraging social media profiles of industry leaders to building relationships with your target audience. Influencers can share your content through their websites, blogs, and social media networks.
  7. Local marketing: targeting a nearby community to drive new foot traffic to the retail store. All messaging is directed to the local market, rather than mass market.
  8. Mobile marketing: targeting customers on a mobile device or smartphone by using location-sensitive information to send notifications or marketing messages.
  9. Online public relations (PR): the process of influencing people through online publications, rather than buying product placement of brand content.
  10. Pay per click advertising (PPC): the method of using an advertising network to direct traffic to a website on a cost per click (CPC) basis.
  11. Online Reputation management (ORM): the means of improving your brand’s good standing reputation online by monitoring and responding to reviews, tagged photos, blog posts, and social media interactions.
  12. Search engine optimization (SEO): is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into your site.
  13. Social media marketing (SMM): the process of gaining traffic, increasing brand awareness and attracting new customers through social media sites.
  14. Text message marketing: a permission based technique to spread a promotional message through SMS, iMessage, or other chat platforms.
  15. Website marketing: the application of marketing tactics to drive new traffic to a website through SEO, PPC, and other digital marketing channels.

What are the benefits of digital marketing?

Unlike print, radio, and television, Digital marketing allows businesses and marketers to see data in real time, and measure ROI for any digital marketing channels. For example, you can see how many people are viewing your website using Google Analytics, and see live reports and notifications on how users are engaging with your social media profiles on Facebook, Twitter, Instagram, LinkedIn, and more. This data-driven approach allows you to prioritize your digital marketing efforts, and generate optimal ROI for any budget. One more key point is digital marketing is inexpensive to start. Any business can shoot a low budget video, utilize pay per click advertising on Facebook to its target customer demographics, and make changes on the fly. This isn’t possible with traditional media channels. Setting up a production to shoot a commercial for television is expensive, and the viewer base is too broad.

Let’s take an in-depth look at each digital marketing channel.

Given the unique position of the cannabis industry, we’re only cover the digital marketing channels that are permitted to use by ancillary businesses, brands, dispensary owners, mobile applications, producers, processors, and websites. There is a legal gray area when marketing cannabis companies, and you should regularly reference the laws within your state before starting any campaign.

Foottraffik Cannabis digital marketing blog
Cannabis Content Marketing
cannabis digital marketing
Cannabis Dispensary Email Marketing
Cannabis Dispensary Social Influencer Marketing
Cannabis Dispensary Local Marketing
Display Pay Per Click Advertising for Cannabis Businesses
Cannabis Dispensary Digital PR & Online Public Relations
Cannabis Dispensary Reputation Management
Cannabis Business Search Engine Optimization
Cannabis Business Social Media Marketing
Cannabis Dispensary Text Message Marketing