WOMM involves deliberately and proactively encouraging your customers to spread the word -- to be your "brand ambassadors." It's one of the most powerful and inexpensive ways to bring in business.
WOMM can entail getting your customers to recommend your dispensary to a friend or acquaintance. It may include rewarding regular customers who promote your dispensary (see more on loyalty programs). Of course, it all starts with your budtenders: ensure they provide exceptional customer service -- they're friendly to everyone and are knowledgeable about the products you offer (and how to best use them).
WOMM can entail getting your customers to recommend your dispensary to a friend or acquaintance. It may include rewarding regular customers who promote your dispensary (see more on loyalty programs). Of course, it all starts with your budtenders: ensure they provide exceptional customer service -- they're friendly to everyone and are knowledgeable about the products you offer (and how to best use them).