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In a digital age where customers are inundated with hundreds of ads and brand impressions daily, it’s important to invest in marketing that stands out and converts. One marketing channel that is particularly effective for cannabis dispensaries is text message marketing – An extremely reactive, personal approach to engaging with your customers and increasing your sales. And because of how direct and personal it is, it’s also important that you do it right.
Customers open 95-98% of texts within minutes of being received. What does this mean for your dispensary? On-demand customer traffic and not only that but increased loyalty and increased revenue! 30% of consumers are already interacting with brands through text message, a statistic that’s even lower in the cannabis industry itself. So, investing in such a strategy would most certainly set your shop apart from competitors.
Marketing is not only about enticing customers to buy from you once, but it’s also about making them lifetime customers and brand advocates. Therefore, you need to build a relationship with them and use mobile marketing effectively. Don’t confuse, annoy, or overwhelm them. Every text message campaign you send out needs to have (1) a clear offer or message and (2) a CTA. Let’s look at some great examples to help you get started with your mobile campaigns.
Good morning! We’re just as happy as you are to see the sun out. Let’s celebrate together with a $48 quarter of our favorite euphoric strain, Sour Jack. Reserve now! bit.ly/sunny-strain
Interact with your customers in real-time! Whether it’s the first sunny day in a long time or you’re celebrating a big win with your local sports team, react quickly! Be authentic.
We know you’re a big fan of KIVA chocolate, so we’re going to let you in on a little secret – We’re offering you an exclusive 10% deal if you come in today!
Utilize a customer data platform or collect customer preferences upon signing them up for your text promotions and send out offers to appeal to them specifically.
Just in! You’re the first to know – We’ve got OG Kush in-stock. Don’t wait or you’ll miss it. Reserve today! bit.ly/og-kush-2-17
Whether you have a new strain in stock or are running low on a favorite strain, use your mobile marketing channel to send out updates!
Hey there! We haven’t seen you in awhile – We’d love to help you find your new favorite strain this week. Stop by in the next 3 days and we’ll give you 15% off!
Have a customer who hasn’t been in your shop for awhile? Entice them with a special discount to get them back into your shop.
Thanks for stopping in today! We appreciate your business and would love to learn how to serve you better. Fill out this quick survey for a free pre-roll on your next visit. Go to: bit.ly/survey
Mobile marketing is not only for promotions and deals, it also provides your dispensary with the unique opportunity of building a meaningful relationship with your customer and showing them you care. Ask for insight. If they rated you well, ask them for Google review!
To further empower your text message marketing plan, we’d suggest you look into combining your strategy with a customer retention management software (CRM). Segmenting your lists and sending highly targeted campaigns to your subscribers. Has it been months since they visited your shop? What products do they like? Is there a particular strain that they always purchase? Use this data to make your campaigns more effective.
Baker has software that is built specifically for cannabis dispensaries. As a company, their goal is to “turn anonymous visitors into repeat customers.” You don’t need to slash prices to remain competitive – You simply need to implement effective, engaging marketing and mobile marketing is a great place to start.