Cannabis Dispensary Digital Marketing
Tips for Writing a Press Release for Your New Dispensary
Press releases provide businesses with a way to share positive or newsworthy statements with the media. Yet many businesses fail to recognize their value when it comes to digital marketing. Press releases are an excellent way of promoting new products, services, or events. Perhaps just as importantly, they can work wonders for brand exposure, relevance, […]
Cannabis Dispensary Digital Marketing
5 Tips To Help You When Creating A Call To Action
Calls-to-action (CTAs) seek to convert viewers into leads and customers. Compelling CTAs that inspire immediate action are effective sales tools that can be deployed in a variety of mediums, ranging from landing pages to social media content. Calls-to-action have the ability to give your conversion metrics a serious boost. For instance, one recent study found […]
Cannabis Dispensary Local SEO
Boost Your Signal: Appealing to Surrounding Areas
Located in a small town or city? Looking for customers outside your immediate area? Appealing to surrounding areas with local content is a great way to build recognition in your area and boost your local SEO. But what if “local” just isn’t enough? If you need to expand beyond your town limits and appeal to […]
Cannabis Dispensary Digital Marketing
FAQ Page Examples and Tips You Can Use Today
Having to answer the same questions over and over again can really become burdensome and frustrating for budtenders. Yes, it’s an important part of the job, but it’s also useful to create an FAQ page that conveniently provides useful info to site visitors. An effective FAQ page will educate your customers and can save your […]
Cannabis Dispensary Digital Marketing
Guidelines for Writing an About Page for Listing Sites
Online cannabis directories are an easy and convenient way for customers to find local cannabis dispensaries, products, and events. Directories like Weedmaps and Leafly can even give customers on-the-go directions to the nearest dispensary that carries their favorite strain. For dispensaries, this means that effectively taking advantage of cannabis directories and listing sites can lead […]
Cannabis Dispensary Digital Marketing
Important CTAs You Should Have on Your Dispensary Website
A call-to-action (CTA) is a crucial part of directing action and driving user engagement. However, there really is no ‘one-size-fits-all’ approach to creating a call-to-action. Instead, effective calls-to-action must be customized in order to clearly direct individuals in different situations or circumstances. Whether it’s a call-to-action that inspires potential customers to “sign up now” for […]
Cannabis Dispensary Reputation Management
The Review Sites That Matter Most for Your Dispensary
Positive customer reviews are crucial to building a strong and reputable brand, especially in the internet age. Positive reviews and testimonials can be utilized as differentiators that work to separate your dispensary from other local competitors. In fact, approximately ⅓ of respondents to a recent Hubspot survey indicated that customer reviews on review sites played […]
Cannabis Dispensary Reputation Management
How Google is Fighting Back Against Fake Listings
In June of this year, The Wall Street Journal published an article exposing the runaway problem of fake listings in Google’s search results. The publication’s researchers had discovered nearly 11 million fake business listings on Google Maps, sometimes known as GMB spam. Following the publication of the article, Google promptly released a statement committing itself […]
Cannabis Dispensary Reputation Management, Uncategorized
Dispensary Basics: Proper Budtender Training
One of the most important aspects of managing any dispensary is ensuring your staff is knowledgeable and efficient. More than anything else, the staff you hire will make an impression on customers and represent your brand with every action they take. While standards for training dispensary staff are still being developed, there are principles that every […]
Cannabis Dispensary Digital Marketing
Optimizing for Voice Search is Key for Mobile Sales—Here’s How to Do It
Voice search is no longer just a marketing trend. As the number of voice searches has exploded, it has become a viable SEO tool that should be immediately incorporated into your dispensary marketing strategy. Optimizing for voice search is a must! A survey from 2017 found that there were more than 33 million active voice […]
Cannabis Dispensary Reputation Management
Crafting a Comprehensive Dispensary Experience
What happens when your customers walk through your doors is crucial. Despite the popularity of online ordering in the cannabis space, cannabis customers still use dispensaries to discover the breadth of products available and to make their purchases. Developing a dispensary experience that is both aesthetically pleasing and satisfying to customers is essential for thriving […]
Cannabis Dispensary Social Media Marketing
Instagram Hashtags Your Dispensary Should Use Right Now
Determining the best Instagram hashtags for your dispensary’s content can be tricky. Constantly using (and spamming) the wrong ones can turn people off your content. However, by choosing the right ones, you can engage your audience more profoundly and expand your brand’s reach. For a dispensary, creating an effective hashtag strategy will make social media […]
Cannabis Dispensary Social Media Marketing
Get Comments with These Instagram Prompts
A dry social media page with little to no user engagement is a bad look for any business. If your dispensary’s social media efforts are unable to inspire engagement or get Instagram comments, you need to make changes to your content strategy. A recent survey pegged the average number of comments per Instagram post at […]
Cannabis Dispensary Digital Marketing, Education
How To Build A Cannabis Education Library For Your Website
Hosting a well-developed cannabis education center on your dispensary’s website can benefit your business and brand in multiple ways. Yet figuring out exactly what content to create for your dispensary’s audience can get a bit confusing. Most cannabis education centers focus on topics that teach readers about the basics of cannabis, but not all education […]
Cannabis Dispensary Digital Marketing
Why You Should Use WordPress For Dispensary Websites
WordPress sometimes struggles to shake itself of its reputation as a blogging platform. However, in reality, WordPress has developed into a full-on web publishing and content management system, more than capable of handling dispensary websites. In fact, WordPress now powers nearly a third of the world’s websites. Its websites also generate enormous amounts of content […]
Cannabis Dispensary Reputation Management, Education
Important Disclaimers Your Dispensary Website Should Have
Legal disclaimers are necessary for the cannabis industry, just as they are for countless other industries. They are generally used to avoid or limit potential liabilities stemming from your business and the products it sells. Not only do they protect you, but they communicate integrity and honesty to your customers. However, there are many types […]
Cannabis Dispensary Digital Marketing
Would You Pay For Google My Business (GMB)?
Google has successfully positioned itself as the king of search. Despite constant pressure from fierce competitors like Bing (Microsoft), and Yahoo!, Google has clearly established itself as the world’s search engine of choice. Just how dominant has Google become in the search market? Well, according to a 2016 survey, Google users conduct roughly 3.8 million […]
Cannabis Dispensary Digital Marketing, Cannabis Dispensary Loyalty Programs
Capture More Leads from Your Dispensary’s Website Right Now
In today’s crowded digital market space, it can be tough to capture a visitor’s attention, and even tougher to convert them into a customer. Nowadays, getting website conversions will require more than just a few calls-to-action. Optimizing for website conversions requires a cohesive lead generation strategy that works in conjunction with other marketing efforts (like […]
Cannabis Dispensary Local SEO, Cannabis Dispensary Reputation Management
How Google’s Rating Guidelines Can Help Your Dispensary SEO
Google’s Quality Rater Guidelines (GQRG) are a set of rules and recommendations that guide the work of Google’s quality raters. The guidelines function as a sort of textbook that instructs quality raters on how to do their work. Google’s quality raters provide feedback and recommendations to Google in the pursuit of improving the quality, credibility, […]
Cannabis Dispensary Digital Marketing
Digital Marketing Mistakes You May Be Making
Re-examining your marketing strategies and goals can oftentimes lead to some surprising and disappointing realizations. In the endless scramble to achieve growth and produce results, digital marketing mistakes are common and easy to make. Even obvious ones. However, in today’s competitive marketplace, digital marketing mistakes can be quite costly. In 2019, worldwide digital ad spending […]
- 1
- 2
- 3
- …
- 6