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Call us (650) 822-7506
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    • Cannabis Dispensary Geo-Ads
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    • Cannabis Dispensary SEO
    • Dispensary Website Themes
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  • Guillermo Bravo

All posts of Guillermo Bravo

what to blog about

What to Blog About: Boost Your SEO with Brands

Thinking up new content ideas can get hard fast. With so much info out there, it can easily feel like every topic has already been covered. However, it’s crucial that you continue to add to your cannabis blog and build your knowledge database for your customers—and for your Google ranking. One way to knock out […]
Guillermo Bravo
18 hours ago
us cannabis council

Introducing the U.S. Cannabis Council: A Single Voice for Legalization and Social Equity

Even if 2020 seemed to bring the world to a screeching halt, the cannabis reform movement was hard at work. Now, with a new calendar year and a new administration in the White House, a massive push is underway to put cannabis over the top in 2021. To that end, the U.S. Cannabis Council (USCC) […]
Guillermo Bravo
2 days ago
dispensary tv menus

Dispensary Design 101: Do You Need TV Menus?

How your share information with your customers matters. If you want them to feel comfortable in your dispensary and purchase from you, it’s best to provide them with the info they need in a variety of formats so they can choose what works best for them. So while you may have an online menu, it’s […]
Guillermo Bravo
3 days ago
Cannabis Legalization

Did You Catch That? Chuck Schumer Just Vowed Cannabis Legalization for 2021

Did you catch what Chuck Schumer just did? In the midst of a big news week—and these days, what week isn’t?—the Senate majority leader announced a major push towards a major reform of federal cannabis law. How did we get here, and what’s on the table? Let’s break it down. Is 2021 the Year for […]
Guillermo Bravo
7 days ago
dispensary franchise

Should You Franchise Your Dispensary? Pros and Cons

We’re going to take a wild swing and guess that you’re familiar with franchise businesses. McDonald’s, Subway, Super 8, and countless others contribute to the US franchise industry, currently valued at a cool $451 billion. But franchised cannabis dispensaries? Yup, they’re a thing. And for a growing number of business owners eager to join the […]
Guillermo Bravo
1 week ago
dispensary PPC

Basics of Cannabis Marketing: Why You Should Do Dispensary Pay-Per-Click Advertising

We talk about dispensary pay-per-click advertising (PPC) a lot here at Foottraffik, and for good reason. PPC is one of the pillars of digital marketing. As the name suggests, it’s an intuitive system that relies on an easily measurable and trackable unit—an actual consumer clicking on a digital ad—to determine its cost. When done correctly, […]
Guillermo Bravo
1 week ago
CCIA Banking

CCIA Banking: Did a Trade Group Just Solve the Cannabis Banking Problem?

If the cannabis industry is growing by leaps and bounds—some estimates suggest that nationwide legalization would create a million jobs—there’s another side to the cannabis boom that gets less press: The banking dilemma. As you well know, because cannabis (despite those rosy forecasts) remains a Schedule I substance under federal law, access to traditional banking […]
Guillermo Bravo
1 week ago
Social Equity oakland

Oakland’s Social Equity Program: How It Works and Why It’s a Game-Changer

Prompted in large part by sustained BLM protests, the nation is being asked to confront a long history of race-based oppression and disenfranchisement. And because communities of color were so disproportionately affected by the justice system overreach related to the Nixon-era War on Drugs, the cannabis industry is in many regards the most obvious place […]
Guillermo Bravo
2 weeks ago
ada compliant dispensary website

How to Add ADA Compliance to Your Dispensary Website

Your dispensary website has to do a lot of things. At its most basic level, it needs to provide potential customers with the information they need to order from you online or visit you in person. Ideally, of course, it does more—much more, as these selected case studies demonstrate—but at the very least, your website […]
Guillermo Bravo
2 weeks ago
WA Cannabis

WA Cannabis News: Got the Compliance Blues? A New Task Force Can Help

Compliance is one of the thorniest aspects of the cannabis landscape to navigate. With each state having a host of extremely specific (and often confusing, sometimes even contradictory seeming) cannabis compliance demands, making sure you’re on the right side of the law can take up a major portion of dispensary owner / operators’ time. Fortunately, […]
Guillermo Bravo
2 weeks ago
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