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All posts of Guillermo Bravo

Cannabis UX Design: Designing User Experience for Dispensaries

Cannabis Brands Designed to Enhance User Experience (UX)

Few people — including marketers — genuinely understand what exactly cannabis User Experience (UX) design is for dispensaries. Ignoring UX can be costly; it is arguably the most critical component of building a cannabis brand. Think about it. Who are the world’s most admired companies? Apple Amazon Starbucks (Source: Fortune Magazine) What do they all […]
11 months ago
Cannabis Dispensary KPIs: Key Performance Indicators for Your Cannabis Dispensary

53+ Key Performance Indicators (KPIs) for Cannabis Dispensaries

Designing an effective marketing plan for your dispensary requires something more than just a strategy, it requires tracking and monitoring the progress of your initiatives. Most businesses often measure success strictly by looking at incoming sales, but there’s another factor to consider: cannabis dispensary KPIs, or key performance indicators. You are about to learn why […]
1 year ago
Cannabis Dispensary Budtenders Script

How to Ask for a Review? Cannabis Dispensary Budtenders Script

Reviews are a critical factor in the reputation of your dispensary and the success of your digital marketing campaign. Reviews increase the visibility of your dispensary, improve SEO, and help customers see your business in the eyes of other clients. To make things easy, we’ve outlined the best practices and sample budtenders script to assist you in acquiring […]
1 year ago
google my business for cannabis dispensaries

How to Add Your Cannabis Dispensary to Google My Business

Over the past 18 years, Google has not only changed the way consumers use the internet but also the way that businesses display themselves online. One area which Google has been pushing the envelope is in regards to location-based searches, which can be huge for a dispensary. Local search and local SEO is becoming one […]
1 year ago
On-Page Optimization for Cannabis Dispensaries

8 On-Page SEO Techniques to Increase Cannabis Dispensary Local Rankings

If you’re looking to attract new customers to your business’ website, then learning about on-page optimization for cannabis dispensaries should be on your to-do list. Cannabis dispensaries can significantly benefit from investing time and resources into optimizing their website with on-page SEO. We’re going to break down the factors that are essential in optimizing your […]
2 years ago
conversion rate optimization for cannabis dispensaries

16 Tips to Conversion Rate Optimization for Cannabis Dispensary

All the traffic in the world means nothing if you can’t convert those visitors into paying customers. Not all visitors will be ready to buy when visiting your site, but it’s critical to know the steps for an effective sales funnel. The traditional conversion rate funnel below helps us identify what ‘phase’ a visitor is […]
2 years ago
Link building for cannabis dispensaries

17 Link Building Strategies to Boost Cannabis Dispensary Local SEO

Mastering local SEO and link building for cannabis dispensaries is imperative to marketing your business. Search engines, like Google and Bing, use these links to measure the authority of your business’ website, making it a crucial component of your marketing strategy. While it’s not quick and easy to acquire a hyperlink, we have compiled a […]
2 years ago
cannabis dispensary local NAP

How NAP Listings Can Enhance Your Cannabis Dispensary Local SEO

The world of the internet presents two primary initiatives to capitalize on SEO. You have your general SEO with a goal of reaching everyone everywhere at all times. Then, you have your local SEO with a particular focus on optimizing your strategy to attract people to your specific community and location. For a dispensary in any given city, you must have an […]
2 years ago
how to optimize mobile for local cannabis dispensaries

8 Mobile Optimization Factors for Cannabis Dispensary Local SEO

Google has confirmed that approximately 1 in 5 searches has local intent, so learning how to optimize mobile for local cannabis dispensaries is more important than ever. Cannabis dispensaries who choose to ignore local search optimization (SEO) are missing out on new customers and the resulting revenue. With searches on mobile devices trumping those on desktops, having […]
2 years ago
How to Optimize Anchor Texts for Cannabis Dispensaries

Anchor Text Optimization for Cannabis Dispensary Local SEO

Anchor text is the visible, clickable words in a piece of content used to link to another site. Learning how to optimize anchor texts for cannabis dispensaries is just one aspect of a weel-rounded optimization strategy. When using anchor text, you can choose from several different formats: Exact Match This is when the anchor text is […]
2 years ago
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