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All posts of Guillermo Bravo

content marketing for dispensaries

Where Should You Focus Content Marketing Efforts For Your Dispensary?

Even if you’re just starting to research best digital marketing practices for your dispensary, you’ve probably heard something about content marketing for dispensaries. Content marketing — the use of in-depth articles, videos, and other media to draw in consumers and promote your business — should be an indispensable part of your overall marketing plan. So […]
4 days ago
dispensary marketing

Why Dispensaries Should Invest In SEO Instead of Print

When it comes to dispensary marketing, digital is the way to go! Many dispensaries consider engaging in print marketing at some point in time. However, effective dispensary marketing in the digital age simply requires much more than just paper. Not only that, some states have banned print marketing for dispensaries and others heavily regulate it. […]
6 days ago
optimizing your google my business listing

Tips For Optimizing Your ‘Google My Business’ Listing

There’s a reason why Google is one of the most powerful search engines in the world: they leave no stone unturned. One feature that helps Google extends its reach is Google My Business. Let’s take a look at what it is, why it matters, and how optimizing your Google My Business listing can do wonders […]
1 week ago
Cannabis Marketing

5 Cannabis Marketing Ideas That Work

The primary goal of any dispensary cannabis marketing team should be to engage potential customers through the use of efficient and cost-effective marketing strategies. Cannabis startups should make the most of practical and profitable cannabis marketing strategies like local SEO, text message marketing, email marketing, Instagram marketing, and event marketing. A sound cannabis marketing plan […]
2 weeks ago
dispensary blog

3 Ways to Make Your Dispensary Blog Posts Work For You

When it comes to establishing an online presence for your business, there’s one surefire way to make sure you stay high in search rankings: content, and lots of it. Not only will it boost your competitive standing, but maintaining a robust and consistent blog establishes credibility and keeps users on your site for longer on […]
2 weeks ago
Cannabis Influencers

4 Ways To Connect With Social Media Cannabis Influencers Right Now

As the marijuana business becomes more complex, so must the marketing strategies that support it. Whereas simple digital marketing methods may have brought results in the past, in today’s competitive marketplace, you will have to get creative. One way to stand out from the competition is through the use of cannabis influencers on social media […]
2 weeks ago
cannabis event

Win at Hyperlocal Marketing with Events

It’s well known among savvy marketers in the cannabis industry that local events are a vital hyperlocal marketing tactic for both medical and recreational cannabis dispensaries. If you run a medical dispensary, local events aren’t even optional — they’re crucial to your dispensary hyperlocal marketing strategy. Participating in or hosting local events allow you to […]
3 weeks ago
dispensary listings

Dispensary Listings: How They Can Help Your Business

In the age of online marketing, listing services have become an increasingly important source of status and reputation for businesses to master. Services like Google My Business that were considered irrelevant in the past are now used by almost every business to generate the trust and traffic they need to thrive. Foottraffik now offers cannabis […]
3 weeks ago
Dispensary Digital Marketing Budget

Getting the Most Out of Your Dispensary Digital Marketing Budget

Making the most out of your limited dispensary digital marketing budget is key to achieving lasting growth. However, with so many options, investing wisely can be tricky. Allocating your budget and distributing funds correctly can be difficult, but rewarding. For instance, according to a recent survey, businesses made an average of $2 for every $1 […]
4 weeks ago
dispensary retail

4 Ways To Boost Your Dispensary’s Retail Sales Right Now

Cannabis legalization is occurring at a time when the way that people shop is drastically changing. As more people make purchases on their phones and online, dispensary retail operations need to optimize their businesses to appeal to these potential customers and encourage them to walk through their doors. Dispensary retail customers should be lured in […]
4 weeks ago