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All posts of Guillermo Bravo

Celebrity Cannabis Affiliations

Cannabis Crackdown? Health Canada Says Celebrity Affiliations Could Be Trouble

Though Canada has widely been acknowledged as a leader in the international cannabis legalization movement, that’s not to imply it’s been a free-for-all. Health Canada, the nation’s overarching healthcare regulatory body, recently cracked down on a number of producers it claimed were in violation of statutes designed to prevent the appearance of celebrity endorsements or […]
23 hours ago
Google Ads for dispensaries

Google Ads for Dispensaries: Your Questions Answered

We get asked a lot about Google Ads. Partly because most dispensaries don’t think they can use it (spoiler alert: you can!), and partly because pay-per-click advertising can be a bit confusing. Here are some of the most frequently asked questions we get about Google Ads for dispensaries. If yours isn’t here, contact us and […]
2 days ago
dispensary customer service ft

Types of Questions Your Budtenders Should Ask Every Customer

Selling cannabis is unique for many reasons. But the biggest factor that sets it apart is the number of customers coming in that are new to the product. There’s a lot for new customers to navigate in the world of cannabis—not to mention the legal issues and stigma the cannabis community is trying to move past.
3 days ago
revenue attribution

Revenue Attribution: The Secret Weapon You Aren’t Using

If someone asked you to figure out which of your marketing channels was resulting in the most sales, could you? Can you show how your digital marketing efforts are contributing to your dispensary’s bottom line? And if your marketing budget got cut tomorrow, would you know where to invest your remaining dollars to get the […]
4 days ago
Pennsylvania Cannabis Convictions

Pennsylvania Provides Free Pardons for Cannabis Convictions

In the midst of historic demonstrations for police and justice system reform, it appears, there’s never been a better time to leverage the power of cannabis for social equity. As we recently reported, Illinois took a major step in that direction by announcing an ambitious plan to help address the wrongs of the past through […]
5 days ago
cannabis advocacy program

The Cannabis Advocacy Program: Forging Tomorrow’s MMJ Champions

2020 finds the cannabis legalization lobby in an interesting spot. For all the triumphs at the ballot box, many observers feel the movement has been hobbled by a lack of experience and coordination among grassroots organizers. Now, a new educational program aims to close the education gap. A collaboration between Green Flower and NORML, the […]
1 week ago
google ads for dispensaries

10 Google Ads Tips to Get You More Sales

Ready to get your dispensary to the top of search results? With Google Ads, you can get your information before organic search results and get more visibility for your brand. Before getting started, make sure that you’ve covered all of these Google Ad tips below. Tip 1: Set a Clear Goal Do you want to […]
1 week ago
writing content

Writing Content: How to Tailor Your Content to Your Audience

Content marketing can be an incredibly effective digital marketing strategy that can engage your customers, grow your brand, and give your site a serious SEO boost. However, in order for your content to be successful, your audience must be receptive to it. Developing an effective content plan that appeals to your customer base is crucial […]
2 weeks ago
dispensary marketing plan

What Your Dispensary Marketing Plan Needs To Have

Having a comprehensive and cohesive dispensary marketing plan is crucial to building awareness, driving traffic, and growing revenue. Your dispensary marketing plan should include everything from who your customers are to how you plan to attract them. Many marketers try to skip the planning process and get right down to action, but doing so could […]
2 weeks ago
TCPA

What is the TCPA and How Does it Affect Digital Marketing?

Robocalls and spam SMS /text messages are a white-hot topic right now, but they’re nothing new. Nearly thirty years ago, the Telephone Consumer Protection Act (TCPA) was written with these unwanted calls in mind. And even if that sounds like ancient history, it’s anything but: today, digital marketers who send unwanted messages can be hit […]
3 weeks ago