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All posts of Guillermo Bravo

call to action list

Important CTAs You Should Have on Your Dispensary Website

A call-to-action (CTA) is a crucial part of directing action and driving user engagement. However, there really is no ‘one-size-fits-all’ approach to creating a call-to-action. Instead, effective calls-to-action must be customized in order to clearly direct individuals in different situations or circumstances. Whether it’s a call-to-action that inspires potential customers to “sign up now” for […]
6 days ago
review sites

The Review Sites That Matter Most for Your Dispensary

Positive customer reviews are crucial to building a strong and reputable brand, especially in the internet age. Positive reviews and testimonials can be utilized as differentiators that work to separate your dispensary from other local competitors. In fact, approximately ⅓ of respondents to a recent Hubspot survey indicated that customer reviews on review sites played […]
1 week ago
fake google listings

How Google is Fighting Back Against Fake Listings

In June of this year, The Wall Street Journal published an article exposing the runaway problem of fake listings in Google’s search results. The publication’s researchers had discovered nearly 11 million fake business listings on Google Maps, sometimes known as GMB spam. Following the publication of the article, Google promptly released a statement committing itself […]
2 weeks ago
budtender training dispensary

Dispensary Basics: Proper Budtender Training

One of the most important aspects of managing any dispensary is ensuring your staff is knowledgeable and efficient. More than anything else, the staff you hire will make an impression on customers and represent your brand with every action they take. While standards for training dispensary staff are still being developed, there are principles that every […]
2 weeks ago
dispensary experience

Crafting a Comprehensive Dispensary Experience

What happens when your customers walk through your doors is crucial. Despite the popularity of online ordering in the cannabis space, cannabis customers still use dispensaries to discover the breadth of products available and to make their purchases. Developing a dispensary experience that is both aesthetically pleasing and satisfying to customers is essential for thriving […]
3 weeks ago
best instagram hashtag

Instagram Hashtags Your Dispensary Should Use Right Now

Determining the best Instagram hashtags for your dispensary’s content can be tricky. Constantly using (and spamming) the wrong ones can turn people off your content. However, by choosing the right ones, you can engage your audience more profoundly and expand your brand’s reach. For a dispensary, creating an effective hashtag strategy will make social media […]
4 weeks ago
cannabis education

How To Build A Cannabis Education Library For Your Website

Hosting a well-developed cannabis education center on your dispensary’s website can benefit your business and brand in multiple ways. Yet figuring out exactly what content to create for your dispensary’s audience can get a bit confusing. Most cannabis education centers focus on topics that teach readers about the basics of cannabis, but not all education […]
1 month ago
dispensary website

Why You Should Use WordPress For Dispensary Websites

WordPress sometimes struggles to shake itself of its reputation as a blogging platform. However, in reality, WordPress has developed into a full-on web publishing and content management system, more than capable of handling dispensary websites. In fact, WordPress now powers nearly a third of the world’s websites. Its websites also generate enormous amounts of content […]
1 month ago