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All posts of Guillermo Bravo

dispensary content creation

How to Create Dispensary Content for SEO

With so many elements to consider, optimizing your site for SEO can seem like a daunting task. But one SEO technique has withstood the test of time, continuing to be a major SEO boost to websites all across the web—creating valuable content. One of the best ways to boost your dispensary website’s SEO is by […]
5 days ago
Google Core Update

SEO Essentials: Are You Ready for Google Core Update?

When we type a search term into Google, the results that come up look just about the same over time: A list of websites and businesses that more or less match your query. Some are packaged into the neat “Knowledge Graphs” and other design elements the tech giant uses to make the search results more […]
7 days ago
website KPIs

Track These Website KPIs to Make Sure Your SEO is Working

Are you looking to increase your dispensary’s online sales? Maybe you want to boost your email subscriber numbers? How about finding out whether your site’s content is actually effective? Whatever your goal, it’s important to keep track of key performance indicators (KPIs) that let you know if you are making forward progress towards your objective. […]
2 weeks ago
educating customers

How to Educate Your Customers (and Why You Should)

Storied retailer Sy Syms declared “An educated consumer is our best consumer” nearly fifty years ago, but even he couldn’t have predicted how essential it would be today. Back then, the New York-based clothing retailer hit upon an interesting gambit: List an item’s current price, what it would cost in a week or two, and […]
2 weeks ago
Vertical Integration

Does Vertical Integration Hurt Cannabis Dispensaries?

National cannabis legalization is coming. And that means it’s time to talk about vertical integration. Why? Of all the questions swirling around about how the US should move forward with legalization, the debate around vertical integration may be the one with the greatest potential to shape the industry. While a dozen states currently require vertical […]
3 weeks ago
Green Friday

Have You Started Your Dispensary Green Friday Planning?

If 2020 has thrown us for a loop in every possible regard, we can still be certain about a couple of things. Overall, cannabis sales are up, and early indications are that this will continue. And even though a third of shoppers have gone online in search of daily necessities, annual sales events are still […]
3 weeks ago
marijuana delivery service advertising

Best Digital Advertising Tools For Marijuana Delivery Services

Marijuana delivery service advertising can be complicated. Trust us, we know! But even with all of the advertising restrictions placed on marijuana delivery services and dispensaries, there are still effective digital marketing tools that can help you to better connect with potential customers and increase the reach of your business. What digital marketing tools can […]
3 weeks ago
California-Cannabis-Appellations

Appellations Coming to California Cannabis

There are so many ways to categorize the cannabis industry. Is the next frontier in pharmaceutical development? A giant case-study in the exercise of civil liberties? Or is it the largest-scale gardening project in history? All of these are more or less true. But one of the most apt ways is to understand cannabis is […]
4 weeks ago