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All posts of Guillermo Bravo

Maximize Your 420 Event With This Promotion Guide

420 may not be a national holiday. Yet. But in the cannabis industry, it may as well be. It’s the most important day of the year for cannabis enthusiasts (and stoners). As a cannabis dispensary owner or marketer, make sure you take advantage of 420 in a big way. If you play your cards right […]
4 days ago

How to Delete a Google Review: Tips and Best Practices

At some point, someone is going to say something bad about your business. It may be that they received poor service, or it could be that they’re having a bad day and decided to take it out on your staff and then post negative comments on Google Reviews. Is there anything you can do about […]
2 weeks ago
dispensary hiring interviews

How to Hire the Best Budtenders

Nothing is more important to a company than their team. Without your team, you don’t have a business. The challenge, of course, is finding the right people in a highly competitive recruiting environment. Heck, it’s hard enough finding the “right” people when the economy’s not doing well. In this article on dispensary hiring, we’re going […]
3 weeks ago
cannabis e-commerce

Maximize Your Sales with a Dispensary E-Commerce Platform

Michigan medical cannabis is easier to get thanks to new laws allowing for delivery. To make the most of this, Michigan medical cannabis dispensaries—aka provisioning centers—must put in place dispensary e-commerce and delivery solutions. While ordering medical cannabis isn’t quite as easy as ordering pizza—you still need a doctor’s recommendation, for example—it’s a great way […]
3 weeks ago
zmot woman looking at laptop

Zero Moment of Truth for Dispensaries: Is ZMOT Working For You?

Half of marketing is understanding human psychology. When developing a strategy for presenting a brand to the world, you have to determine what distinguishes that brand from others. To this end, researchers at Google developed the concept of the Zero Moment of Truth, referred to as the ZMOT, as a guide to how businesses should […]
4 weeks ago
dispensaries on instagram

Everything Dispensaries on Instagram Need to Know About New Features

Social media is a valuable component of any comprehensive marketing plan. Facebook, Instagram, Twitter, and other platforms are vital to the success of your business and generating the customer growth you need to thrive. Keeping up with all of the changes can be stressful, but adapting to new updates and features is essential to ensure […]
1 month ago
ROI reviews reputation management

The ROI of Reputation Management and Why Its Worth Your Time

Put simply, reputation management refers to the strategies and efforts your company (or dispensary) invests in controlling and influencing how customers perceive your brand. The ROI of reputation management refers to the return-on-investment you can expect from online reviews. Social media reviews rule, so what your customers are saying about you on sites like Yelp, […]
1 month ago
Cannabis Events in 2019

5 Cannabis Events Your Brand Must Attend in 2019!

The cannabis industry is one of the fastest growing industries not just in North America, but the world. Unsurprisingly, there is no shortage of cannabis events. However, the quality of cannabis events, exhibitions, and conferences can vary in quality. Since you can’t attend every conference, we’ve compiled a list of the FIVE most important cannabis […]
1 month ago
Google My Business Spam

Google My Business Spam: What It Is and Why It Matters

We all know what spam is. From our email boxes to robocalls, we’re spammed all day long. But when it comes to Google My Business (GMB), what is it? Instinctively we might think, “how can there be spam on GMB?” Well, leave it to spammers. They’ve found a way. Fortunately, it’s not nearly as bad […]
1 month ago
How to Increase Online Orders

Proven Tactics to Increase Your Dispensary’s Online Orders

What do you think of when you hear about e-commerce? Amazon? eBay? These are the powerhouses, the 700-pound gorillas in e-commerce. What you probably don’t think of are cannabis dispensaries. After all, federal law doesn’t allow dispensaries to ship their products. (Note: Selling cannabis online doesn’t require shipping.) However, if you dismiss e-commerce as an […]
1 month ago