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  • Guillermo Bravo

All posts of Guillermo Bravo

Cannabis-Dispensaries-User-Experience (UX) Principles

Cannabis Brands Design to Enhance User Experience (UX)

Few people — including marketers — truly understand what User Experience (UX) is. Ignoring UX can be costly; it’s arguably the most important component of building a cannabis brand. Think about it. Who are the world’s most admired companies? Apple Amazon Starbucks (Source: Fortune Magazine) What do they all have in common? They create remarkable […]
Guillermo Bravo
2 days ago
key performance indicators

53+ Key Performance Indicators (KPIs) for Cannabis Dispensaries

Designing an effective marketing plan for your dispensary requires something more than just a strategy, it requires tracking and monitoring the progress of your initiatives. Most businesses often measure success strictly by looking at incoming sales, but you are about to learn why that is a common mistake and how to look at the bigger […]
Guillermo Bravo
2 months ago
Cannabis Dispensary Budtenders Script

How to Ask for a Review? Cannabis Dispensary Budtenders Script

Reviews are a critical factor in the reputation of your dispensary and the success of your digital marketing campaign. Reviews increase the visibility of your dispensary, improve SEO, and help customers see your business in the eyes of other clients. To make things easy, we’ve outlined the best practices and a script for budtenders to assist […]
Guillermo Bravo
3 months ago
cannabis dispensary on google my business

How to Add Your Cannabis Dispensary to Google My Business

Over the past 18 years, Google has not only changed the way consumers use the internet but also the way that businesses display themselves online. One area which Google has been pushing the envelope is in regards to location-based searches which can be huge for a dispensary. Local search and local SEO is becoming one […]
Guillermo Bravo
6 months ago
on page optimization cannabis dispensary

8 On-Page SEO Techniques to Increase Cannabis Dispensary Local Rankings

Cannabis dispensaries can significantly benefit from investing time and resources into optimizing their website with on-page SEO. We’re going to break down the factors that are essential in optimizing your site title tags, header tags, URLs, meta description, site structure, media, anchor text, and content. Let’s begin. Title Tag Optimization Title tags are one the […]
Guillermo Bravo
8 months ago
cannabis dispensary conversion rate optimization

16 Tips to Conversion Rate Optimization for Cannabis Dispensary

All the traffic in the world means nothing if you can’t convert those visitors into paying customers. Not all visitors will be ready to buy when visiting your site, but it’s critical to know the steps for an effective sales funnel. The traditional conversion rate funnel below helps us identify what ‘phase’ a visitor is […]
Guillermo Bravo
8 months ago
Link building for cannabis dispensaries

17 Link Building Strategies to Boost Cannabis Dispensary Local SEO

Mastering link-building and local SEO is imperative to marketing your cannabis dispensary. Search engines, like Google and Bing, use these links to measure the authority of your business’ website, making it a crucial component of your marketing strategy. While it’s not quick and easy to acquire a hyperlink, we have compiled a list of 17 […]
Guillermo Bravo
9 months ago
cannabis dispensary nap listing

How NAP Listings Can Enhance Your Cannabis Dispensary Local SEO

The world of the internet presents two primary initiatives to capitalize on SEO. You have your general SEO with a goal of reaching everyone everywhere at all times. Then, you have your local SEO with a particular focus on optimizing your strategy to attract people to your specific community and location. For a dispensary in any given city, you must have an […]
Guillermo Bravo
9 months ago
mobile optimization cannabis dispensary

8 Mobile Optimization Factors for Cannabis Dispensary Local SEO

Google has confirmed that approximately 1 in 5 searches has local intent. Cannabis dispensaries who choose to ignore local search optimization (SEO) are missing out on new customers and the resulting revenue. With searches on mobile devices trumping those on desktops, having your site local and mobile-friendly should be a high priority this year. Before we start, […]
Guillermo Bravo
9 months ago
anchor text optimization

Anchor Text Optimization for Cannabis Dispensary Local SEO

Anchor text is the visible, clickable words in a piece of content used to link to another site. When using anchor text, you can choose from several different formats: Exact Match This is when the anchor text is the exact keyword phrase you’d like to rank for on your site. Ex: foottraffik is data driven digital […]
Guillermo Bravo
9 months ago
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