Archives of #cannabis marketing

cannabis brands direct to consumers

Should Cannabis Brands Sell Directly to Consumers?

If you’ve been keeping an eye on the cannabis industry of late, you’ve probably noticed a trend bubbling beneath the surface. Some leading cannabis brands sell direct to consumers now, such as—Kiva Confections, CannaCraft, Cann Social Tonic, Old Pal, and Roach. What’s behind the trend? An attempt to circumvent retail gatekeepers like dispensaries? A desire […]
marijuana advertising network

Marijuana Advertising Network: Your Gateway to Millions of Cannabis Users

Here’s a hypothetical scenario to chew on: You’re a dispensary owner/operator and you’re looking to spread the word about your brand. But once you scrape together the precious hours to conceptualize an ad campaign, write and proof headlines and copy, and find appropriate (and legally compliant) images and design the ads, you realize you have […]
marijuana digital marketing

Marijuana Digital Marketing: 3 Tools To Get Your Dispensary Noticed

When it comes to marijuana digital marketing, there’s a wide range of tools and approaches we lean on here at Foottraffik. What’s more, some of them—like producing YouTube videos or launching dispensary mailer campaigns—aren’t even digital! But especially for those new to the digital marketing game, having such a powerful array of tools at your […]
cannabis consumers

Cannabis Consumers: Understanding the Landscape, Tailoring Your Message

Once upon a time, the phrase “cannabis consumers” meant one thing: Stoners. These days, of course, the landscape couldn’t be more different. With adult-use cannabis legal in 16 states and the District of Columbia, medical use in 36, a large majority of Americans now have access to some form of cannabis, and they’re increasingly hyper-focused […]
local dispensary marketing plan

How to Create Location-Specific Marketing Plans for Your Different Dispensaries

What happens when you’re overseeing two—or three, or six—dispensaries, and it’s on you to develop marketing plans for each of them? Many managers in this position find themselves squeezed between two seemingly contradictory mandates: Support the brand identity with a consistent voice and messaging and Optimize each location’s marketing based on specific demographics, needs, and […]
dispensary financing

Money Matters: Potential Funding Sources for Your Canna Business

With the cannabis industry in the midst of what feels like a very prolonged Gold Rush, thousands of would-be entrepreneurs are rushing to launch their brands. If you’re one of them, we salute you! And we’d like to offer some practical tips. In addition to the countless calculations you’ll need to engage in—have I done […]
cannabis programmatic ads

Supercharge Your Marketing: Programmatic Ads Your Dispensary Should be Running

We’ve talked before about enabling our marketing efforts with AI and machine learning, and how using these cutting-edge tools can boost clients’ campaigns with almost unbelievable processing and analytic power. And since introducing AI-enabled digital campaigns into the cannabis space last year, we’ve taken the power of AI one step further: Into the realm of […]