Archives of #dispensary marketing

dispensary tiktok

Going Social: Should You Make a Dispensary TikTok Account?

For a second there, it looked as though the US was going to “unlike” Chinese social media giant TikTok. But the video-sharing app is back and more popular than ever, boasting over a billion users worldwide as of early 2021. As such, it’s one of the most popular platforms for marketers, especially those who leverage […]
transparency in dispensary marketing_ft

The Value of Transparency in Dispensary Marketing

Operating a dispensary is hard work. In addition to writing a business plan, bootstrapping your delivery service, and navigating the challenges of a global pandemic, there’s the question of how to enact effective digital marketing. And while everyone agrees that it’s a must—by the end of this year, roughly half of all marketing will take […]
dispensary marketing

The Foottraffik Difference: Why You Need a Cannabis-Specific Marketing Agency

If there’s one truth about dispensary marketing and selling cannabis, it’s this: No matter what anyone told you, it’s not the same as selling soap (or beer, or cars, or anything else). Cannabis is an unbelievably exciting industry to be a part of, offering an astonishing growth potential offset by equally weighty challenges and pitfalls. […]
dispensary marketing plan

What Your Dispensary Marketing Plan Needs To Have

Having a comprehensive and cohesive dispensary marketing plan is crucial to building awareness, driving traffic, and growing revenue. Your dispensary marketing plan should include everything from who your customers are to how you plan to attract them. Many marketers try to skip the planning process and get right down to action, but doing so could […]
digital marketing for cannabis

The Hows—and Whys—of Investing in Digital Marketing for Cannabis

It’s no exaggeration to say that digital advertising is the future: So many of the incredible services we rely on—like email, internet searches, mapping, and others—are free because of digital ads. Already a massive market—valued at $90 billion in 2017 and projected to reach $350 billion by 2026 per—we believe digital ads are going […]
seo for dispensaries woman searching

Why You Need To Get More Organic Traffic To Your Site (And How)

Organic traffic has become one of the most dependable sources of traffic and revenue for many businesses. According to research from Hubspot, organic search is responsible for 94% of all web traffic. This is perhaps unsurprising when you consider how important search engines like Google have become in helping people learn, shop, and more.
content marketing for dispensaries

How to Calculate the ROI of Content Marketing

It’s estimated that, on average, nearly a third of B2B and B2C marketing dollars are spent on generating content; and many experts believe that this trend will only continue. By the end of this year (2020), experts and analysts believe that the content marketing industry could be worth as much as $300 billion annually. For […]
dispensary marketing tips

12 Actionable Dispensary Marketing Tips to Boost Your Bottom Line

Running a cohesive marketing campaign that nets you a return is no easy task. By implementing these dispensary marketing tips as you create your strategy, you’ll be better able to craft a comprehensive strategy that appeals to your target audience. Prefer to watch some of these tips in action? Check out our webinar. Dispensary Marketing […]